As the costs of living continue to rise, it has become more important than ever to ensure that the streaming services we pay for offer the best value for money.
Amazon, for its part, is doing its best to keep Prime Video subscribers who enjoy watching movies and TV shows with others by expanding support for the platform’s popular Watch Party feature to a range of additional streaming devices – including Roku streaming sticks, smart TVs and game consoles.
The feature, which allows up to 100 people with a Prime membership to view content at the same time, was previously only available on Fire TV devices, desktop web browsers and the Prime Video mobile app. Its expansion was first reported by TechCrunch (opens in new tab).
Currently, Watch Party remains exclusive to US subscribers and only supports library content included in a standard Prime Video subscription – viewers cannot host a group session for rented movies, live sports, or Freevee movies and TV ( formerly known as IMDbtv). show.
The feature gained popularity during the beginning of the Covid-19 pandemic, when friends and family were confined to their homes but still wanted to enjoy entertainment content remotely. Other streaming services, including Disney Plus, hulu and HBO Maxreleased similar features around the same time.
Unlike Prime Video, Netflix does not have an in-app group viewing function, and while the desktop version of the latter service It is Compatible with the Teleparty browser extension, the streamer’s lack of proprietary sharing software represents a missing penalty in a stacked resource cap.
Of course, Prime Video’s newly expanded Watch Party feature doesn’t make Amazon’s platform an inherently better streaming service. In fact, the ability to remotely enjoy content with others is unlikely to have any significant influence on consumers’ decisions to keep or cancel their streaming subscriptions.
However, Prime Video’s expansion of a feature that its biggest competitor has yet to implement correctly can only improve the health of a streamer whose content offering continues to strengthen.
For more on the state of Amazon Prime Video in 2022, check out our roundup of upcoming platform releases. The Lord of the Rings TV Show and the mystery around its most popular series.