Google wants to kill Dolby Atmos and Vision with free versions

Google plans to release its own-branded equivalent of Dolby Vision HDR and Dolby Atmos 3D audio and is trying to persuade manufacturers to support it, according to a report in Protocol (opens in new tab) (through FlatpanelsHD (opens in new tab)). Protocol says it saw a video of Google’s presentation to hardware manufacturers and that the plan is known as Project Caviar.

Dolby Vision is an advanced HDR format used on most of the best 4K TVs, while Dolby Atmos is supported on most of the best soundbars and is a big selling point right now.

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