A good portion of the public is increasingly opting for smart homes as home appliances are Wi-Fi enabled and incorporate IoT technology, it is interesting and enlightening on the preferred way to control these devices.
It turns out that, according to a study by market research agency Techarc, nearly 92% of users feel that voice control has made it convenient for them to set up a smart home.
The study was carried out at the request of Amazon India to understand trends in smart home adoption and usage in India. The study collected information from more than 1,200 smart home users residing in both metropolitan and non-metropolitan cities.
Many users said they installed smart home devices for convenience, comfort, and to monitor the safety of their loved ones, including parents and children. Voice assistants allow all family members to engage with smart devices without any restrictions. In a way, Alexa has become a member of the family, so to speak.
Smart devices and reasons for their purchase
The study also said that more than 90% had purchased their first smart home device in the last two years. While most high-value devices such as TVs are purchased offline, most smart home appliances are purchased from e-commerce/online sites, which is not entirely surprising.
In general, users in metropolitan and non-metro cities rate ‘trying new technologies’ as the top reason for adopting smart home devices. But there is an interesting detail in the fine print, so to speak.
Smart speakers, smart TVs and smart lights are acquired more ‘to experience new technologies’; smart washing machines and air conditioners due to their ‘energy efficiency’; smart cameras and IR blasters for your ‘connectivity/automation’; and smart ovens, smart vacuum cleaner and smart air purifier because they ‘found a good deal or discount’.
Smart home users in India are most influenced by family and friends to know more about new devices, their features and reviews. This means of discovery is closely followed by TV/online ads and social media mentions, the study said.
From entertainment to productivity
Smart TVs (73%) and smart speakers (45%) are the top two devices in a typical smart home setup. However, the adoption of other devices that add convenience and productivity has also started to increase. These include, washing machines, vacuum cleaners, security solutions and refrigerators.
Many brands that manufacture home appliances such as TVs, refrigerators and washing machines have managed to maintain their position as the preferred choice of customers due to the ‘smartization’ of their home appliance line. Newer brands that provide smart home appliances have an edge in categories like smart lights, smart security, smart plugs and IR blasters because of their competitive pricing and features.