Netflix doubles down on unscripted stories in India

The toughest challenge for Netflix in India is getting their content slate right. The platform is already accused of — not without reason, one would say — of being focused on South Bombay types (a euphemism for the sophisticated Hindi audience). His choice of original films, like the more recent Darlings — which, by the way, we think are average — is clearly a reflection of that.

But it’s not like Netflix isn’t aware of these criticisms, and the platform has been working consciously to get its content out there. But it still needs to do more, as its choices for its ‘unscripted’ shows and series also seem to cater to the segment it’s supposedly partial to.

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